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Our story

Built with intention, guided by science, and inspired by the belief that lasting beauty begins from within.

Maja, Novelius Medical founder

Beyond the surface

Novelius Medical began with a deeply personal turning point.

After experiencing severe facial burns, founder Maja Lipovača travelled to a renowned dermatology clinic in Barcelona. During that period, she was introduced to the science of specific collagen peptides-and to the importance of their source, structure and quality.

What began as personal curiosity soon became a much larger pursuit. That journey brought together dermatological expertise, a leading French laboratory and one clear philosophy: choose fewer ingredients, choose them exceptionally well, and ensure that each one has a purpose.

In 2017, Novelius Medical was born.

The moment that changed everything.

A personal journey that became the foundation of Novelius.

Maja before starting Hydrocollagen
Maja after 12 weeks of Hydrocollagen

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Founder, before recovery After 12 weeks of consistent use
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Our approach

Every ingredient has a purpose. Every detail reflects the care that first inspired Novelius Medical, from the quality of our peptides to the experience of taking our formulas.

We believe beauty is something we cultivate, not something we chase. It grows from the attention we give ourselves and the small daily rituals we choose to keep.

Our commitment is to create formulas you can trust and moments you look forward to, making time for yourself a pleasure.

This is the standard behind everything we create.

The most lasting transformations begin with the smallest daily choices.

Maja, Founder