Our story
Built with intention, guided by science, and inspired by the belief that lasting beauty begins from within.
Where it began
Novelius Medical was established in 2017, after our founder Maja Lipovača experienced severe facial burns and sought treatment at an acclaimed dermatology clinic in Spain.
Doctors there were developing specific collagen-peptide formulas to great effect, which inspired us to learn more about the powerful healing properties of these innovative compounds.
We became determined to bring together both the preventative and curative potentials we recognized first-hand there.
The collaboration between accomplished dermatologists, a leading laboratory in France and our creative team led to the formulation of a premium collagen blend and gave birth to Novelius Medical (New Medicine) with a revolutionary approach to supporting your wellbeing from the inside out.
The moment that changed everything.
A personal journey that became the foundation of Novelius.
Our approach
At Novelius, we believe beauty is something we cultivate, not something we chase.
Every formula begins with a simple principle. Choose fewer ingredients, choose them exceptionally well, and ensure every one has a clear purpose.
Our hydrolysed collagen is developed with precision, backed by scientific understanding, and crafted to support the body's natural structures from within.
We believe lasting results come from consistency, not intensity. Small rituals, practised every day, create meaningful change over time.
Because true beauty is never rushed. It is quietly sustained.
The most lasting transformations begin with the smallest daily choices.